Muzamil Nasirudeen Ademola

Digital Marketing Specialist

Lagos, NG.

About

A highly analytical Digital Marketing Specialist with 7+ years of experience, expertly driving measurable growth and optimizing end-to-end marketing operations across email automation, paid advertising, SEO, and e-commerce. Proven ability to build robust marketing infrastructures that consistently yield precise, data-driven results, as evidenced by significant contributions at Brighttechub and foundational experience at African Independent Television (AIT). Google-certified in Digital Marketing & E-Commerce, I leverage strategic insights to achieve impactful business outcomes.

Work

Brighttechub Ltd

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Digital Marketing Specialist — Growth & Retention

Lagos, Nigeria, Nigeria

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Summary

Led growth and retention strategies leveraging Meta Ads, CRO, and Klaviyo to significantly increase user acquisition and repeat purchase rates for e-commerce clients.

Highlights

Developed and executed user-acquisition strategies combining Meta Ads and landing-page CRO, measurably growing monthly active users across paid channels.

Built and managed an end-to-end Klaviyo retention system, leveraging segmented automations to significantly improve repeat purchase rates for e-commerce clients.

Launched Instagram and LinkedIn growth campaigns, increasing follower engagement and brand awareness within target demographics.

Produced weekly dashboards tracking critical KPIs (CTR, ROAS, CVR), enabling data-driven decisions and improving campaign performance for senior leadership.

Brighttechub Ltd

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Digital Marketing Specialist - Brand & Content

Lagos, Nigeria, Nigeria

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Summary

Defined and executed brand identity and content strategies across digital channels, driving organic traffic growth and consistent audience engagement.

Highlights

Defined and launched the company's brand identity and digital voice, establishing consistent messaging across all channels to enhance market presence.

Built and executed a WordPress/Elementor content strategy, driving sustainable organic traffic growth through SEO-optimized blog content.

Managed social media accounts and content calendar, maintaining consistent audience engagement and expanding reach across platforms.

Coordinated cross-functional campaigns, aligning design, content, and paid media efforts to consistently achieve quarterly business targets.

African Independent Television (AIT)

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Email Marketing Specialist

Lagos, Nigeria, Nigeria

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Summary

Designed and executed multi-touch email campaigns for a prominent media network, building segmentation strategies to enhance open rates and audience personalization.

Highlights

Designed and executed multi-touch email campaigns that reached large subscriber bases across one of Africa's most prominent media networks.

Developed and implemented segmentation strategies and automated drip sequences, improving open rates and enhancing audience personalization at scale.

Produced comprehensive performance reports, tracking KPIs including open rate, CTR, and conversion, which informed data-driven campaign iterations.

Education

Advanced Digital Marketing Programme

N/A, N/A, N/A
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Programme Marketing Strategy

Courses

Mailchimp

Shopify

WordPress

Elementor

Udacity × Accenture

N/A, N/A, N/A
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Nanodegree Marketing Analytics Track

ccHub Co-creation Hub

N/A, N/A, N/A
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Training Technology & Entrepreneurship Training

Certificates

Google Digital Marketing & E-Commerce Professional Certificate

Coursera

Google Analytics Certified

Google

E-Commerce Strategy

Shopify Academy

Digital Marketing

Udacity x Accenture

Skills

Email Marketing

Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Drip sequences, A/B testing, Segmentation.

Paid Advertising

Meta Ads, Google Ads, Campaign strategy, ROI optimisation, Audience targeting.

E-Commerce

Shopify, WooCommerce, Etsy, Amazon Seller Central, Funnel management.

Web Design

WordPress, Elementor, Landing page CRO, Conversion-focused builds.

SEO & Content

On-page SEO, Content strategy, Blog management, Brand voice development.

Analytics

Google Analytics, Campaign KPI tracking, Performance dashboards, Customer journey mapping.

Copywriting

Email & newsletter copy, Product pages, Landing pages, Promotional campaigns.