Brighttechub Ltd
|Digital Marketing Specialist — Growth & Retention
Lagos, Nigeria, Nigeria
Summary
Led growth and retention strategies leveraging Meta Ads, CRO, and Klaviyo to significantly increase user acquisition and repeat purchase rates for e-commerce clients.
Highlights
Developed and executed user-acquisition strategies combining Meta Ads and landing-page CRO, measurably growing monthly active users across paid channels.
Built and managed an end-to-end Klaviyo retention system, leveraging segmented automations to significantly improve repeat purchase rates for e-commerce clients.
Launched Instagram and LinkedIn growth campaigns, increasing follower engagement and brand awareness within target demographics.
Produced weekly dashboards tracking critical KPIs (CTR, ROAS, CVR), enabling data-driven decisions and improving campaign performance for senior leadership.